Add $50,000 to $450,000 to Your Bottom Line in 6 Months, Without More Volume or Headaches
The exact operating systems we used to recover 5.2 points of gross margin and cut Google Ads cost-per-lead from $230 to $43 at an $8.7M flooring company. Start with the free 12-page playbook: the numbers, the math, the four levers that did the work.
What you're probably dealing with
Revenue is fine. So why is the bank account shrinking?
You've grown the top line. You've kept the crews busy. And somehow, every quarter, the cash gets tighter and the gross margin slips another point. You're not imagining it - it's the same compression hitting every flooring contractor between $1M and $10M right now. The fix isn't doing more. It's plugging the leaks you can't see.
Margin
- →Gross Margin is down 2-4% vs. two years ago
- →Estimators all cost jobs differently, so there's no apples-to-apples GP
- →You can't tell which jobs actually made money until quarter-end
Marketing
- →Burning $5k to $20k/mo on Google Ads with no clear ROAS
- →Half your “leads” are tire-kickers asking for free quotes
- →You haven't touched the ad account in 14 months but feel like you should
You, the owner
- →60+ hour weeks despite “having a team”
- →No idea what your business would actually sell for
- →Personal expenses still co-mingled, so books aren't buyer-ready
Why us | Built by an operator. Not a coach.
The systems we install at clients are the same ones I use to run my $8.7M flooring company.
In 2024 I joined a $5.9M flooring company. By the end of 2025 we'd grown it to $8.5M+ in revenue: 44% top-line growth in a year. That's the good news. The bad news: gross margin had collapsed from 28.5% to 22.6% along the way. Revenue was up, profit was flat. We were winning more business and keeping less of it.
We pulled the job-cost data apart by customer type. Retail margin had actually climbed (35% → 40%). The builder line, our biggest at 80% of revenue, had dropped from 27.5% to 21.8%. The blended monthly reports we'd been reading never showed it.
We built a quote-monitoring dashboard pulling directly from job-cost and estimate data. Red/yellow/green flags on every open quote against per-customer-type GP targets. Salespeople saw their pipeline graded before quotes committed. Within 6 months GM had recovered 5.2 points: $453,000/year back on the bottom line. On the marketing side we cut Google Ads cost-per-lead from $230 to $43, which was $76k/year less in ad spend and 324 more leads/year on top.
The 44% revenue growth was always there. We just unlocked the profit that was hiding inside it. We'll help you do the same thing in your business. Same dashboards. Same templates we built in real time. We work with flooring contractors doing $2M+ in annual revenue in any state except North Carolina.
What you get
Everything we'd give a flooring contractor walking into our office with the same problem
Six components. Engineered to plug leaks within 30 days and compound for 6 months.
1-Click Google Ads Profit Audit
Connect your Google Ads in 30 seconds. Get back a written report on wasted spend, quality score drags, impression share gaps, and which campaigns to kill this week.
AI Margin Diagnostic Engine
Upload three years of P&L and job-cost data (or connect QuickBooks/Xero). We diagnose where margin is leaking - estimator variance, product mix, vendor creep, inventory drag, pricing psychology. You get a ranked leak list with dollar impact next to each item.
Margin Recovery Dashboard
The actual dashboard we built - 5 tabs, slicing your job-cost data 5 ways. Live Quote Pipeline with red/yellow/green flags against per-customer-type GP targets. Job Standings on every open order. T12 trends. Estimate Detail by product line. Supplier cost trends. This is the tool that added over 5% to our gross margin.
Done-With-You 6-Month Implementation
Weekly coaching call. Private implementation calls (our team executes most of it). Vendor negotiation scripts. Remote ops standardization. You provide the access - we run the work.
Ads-in-a-Box Campaign Templates
Pre-built Google Ads campaign structures for hard-surface and soft-surface flooring. RSAs already written. Negative keyword lists populated. Job-type-specific landing pages.
Private Community + Lifetime Tool Updates
Other flooring operators running the same playbook. Quarterly group sessions. Every tool and dashboard you get keeps improving - you get every update for life.
Engagement
$7,500 upfront + 10% of Added Profit over Baseline
Six-month engagement. 10% kicker billed monthly during the engagement on Added Profit over Baseline (incremental gross profit dollars vs. your trailing-12-month baseline at signing). If we don't put you on pace for $50,000 of added annual profit by month 6, we keep working at no additional charge. Your $7,500 implementation cost is your only obligation if we miss within 12 months of signing.
$50,000 Added to Your Bottom Line in 6 Months - Or We Work for Free Until You Hit It
Through margin recovery, ad efficiency, vendor savings, or any combination. We lock your trailing-12-month gross profit baseline at signing. At month 6, we measure your annualized run-rate. If it's not at least $50,000 above baseline, we keep working at no additional cost until it is. Verified against your books or a shared dashboard, your accountant, not ours.
Full guarantee terms reviewed before signing.
Operator playbook · Free PDF
The exact playbook that recovered $453,000 of gross profit at an $8.7M flooring company.
12 pages. Four levers - reports, surgical price repair, ad efficiency, dormant quote drip. The numbers, the math, the conversations. Sent to your inbox in 30 seconds.
The playbook stands on its own. Read it, apply it. If you want more help after reading it, book a strategy call.
Things owners ask before they apply
We want our incentives stapled to yours. The upfront covers implementation. The 10% kicker is billed monthly during the 6-month engagement, calculated on each month's Added Profit over Baseline (incremental gross profit dollars vs. your trailing-12-month baseline at signing). If at month 6 you're not on pace for $50,000 of added annual profit, we keep working at no additional charge until you are. Your $7,500 implementation cost is your only obligation if we still miss within 12 months of signing. For context: $7,500 upfront is less than one month of a typical CFO's salary, and you're getting operator-led implementation with a $50,000 annual floor on the result.
Not ready for the full program?
Start with the playbook. 12 pages, real numbers, the four levers. Read it, apply it, hire us later (or never) - we just want you to win.
Get the Free PlaybookAlready know the leak is real?
Book a strategy call.30 minutes, your numbers, the two leaks we'd attack first. You leave with a usable plan whether you sign or not.
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